Things you shouldn't try to do:

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Jono told us scary things. bad things you could do to your competitors... Very funny but evil ways to make your competitors difficult. You shouldn't do that, of course! You can do much more than manipulate URLs.


You can group results. You can mimic browser behavior. You can build fake conversion paths. Many companies rely on JavaScript-based tracking solutions (like Google Analytics or Adobe Analytics). These are extremely vulnerable to attacks..


But do you know when your data has fantuan phone number list been compromised? No, not really. And that's scary! However, you can try… Checking your analytics for strangely inflated conversions or page views, weird channel metrics, and visits with weird attributes.


GDPR is here, is it the end of marketing? Jenna Tiffany , Founder & Chief Strategy Officer - Let'sTalk Strategy 90% of consumers want more control over their data. 90% of the world's data has been generated in the last two years! Businesses should have treated GDPR like a campaign and a marketing plan.