Google’s responsiveness varies across verticals

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His goal was to see if the featured snippets matched the answers the smart speaker provided. He now runs the test regularly. His research shows that Google Assistant doesn’t just read featured snippets. There were many different types of results, and he regularly discovers more.


Additionally, by grouping key phrases into different verticals (such as finance, health, travel, etc.), he was able to break down the results. Interestingly, as you can see from this graph: Voice search ranking report Where there is a lot of red, Google's responsiveness is poor.


Where there is a lot of blue, Google responds quite well. And it is responding with location results. The voice responses can be grouped into six different combinations: No response business owner phone number list Featured Snippet Knowledge Graph Google My Business Integrated function Actions Important: Even if you have the reply box, Google Assistant will not always read your reply out loud .


First, get some featured snippets, because that’s still the most common type of result. Second, you can create a Google Action . Getting a voice response is great, but what will happen is that Google will just read the response and then stop.