Both approaches work one way or another

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But it is more logical to first plan the structure of the site, and then determine the queries by which users can find this or that page. In this case, you remain proactive: you choose what you want to tell potential clients. If you adjust the structure of the resource to the keys, then you remain an object and react to the environment, and do not actively change it.


Here it is necessary to clearly emphasize the difference between the "SEO" and list of armenia whatsapp phone numbers marketing approaches to building the core. Here is the logic of a typical old-school optimizer: to create a site, you need to find keywords and select phrases that will easily get to the top of the search results. After that, you need to create a site structure and distribute the keys across the pages.


The page content needs to be optimized for key phrases. Here is the logic of a businessman or marketer: you need to decide what information to convey to the audience via the site. To do this, you need to know your industry and business well. First, you need to plan the approximate structure of the site and a preliminary list of pages.