Search engine marketing - Paid marketing campaigns e.g. Google Ads, PPC, etc.
It’s crucial to include these SEO elements in your digital marketing strategy to increase visibility for your site and drive traffic.
Tip: If you’re an SME looking to improve your SEO, then check o whatsapp russian number ut our ‘A Guide to SEO for Small Business’ ebook.
Search Engine Marketing (SEM) is all about optimizing your paid search advertising - unlike SEO which focuses on organic traffic.
SEM and SEO complement each other by ensuring your brand has a presence on search engines and spreading your budget across organic and paid channels.
While the marketing techniques for each are different, SEO and SEM need to work together.
Remember that both rely on keywords to drive traffic and will become more important as a good user experience is ranked positively by Google, and AI has more of a role in content and search activities.
PPC Advertising
You may have heard the term PPC many times, but do you know what it means? It stands for Pay-Per-Click and is a targeted way of advertising online in which you pay for each click from an ad to your website or landing page.