The video uses emotion to capture attention

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From an emotional and sensory standpoint, videos speak directly to your audience and humanize your message. Video is also more stimulating because it appeals to the visual and auditory senses. This makes it “easier” to capture attention and get your message across.

You can use videos for a wide range of communication, marketing, sales, recruiting, and customer service purposes. For example:

presentation of products or companies,
training or tutorials,
customer testimonials,
employee interviews,
broadcasting of webinars or events,
news clips…
Another important point is that the video format is very versatile and can be easily included in almost all communication channels: websites, social networks, sponsored campaigns, display , email, etc.

It has a great influence on the purchasing decision
Some statistics show that 84% of buyers have been convinced to purchase el salvador leads a product or service by watching videos of a brand.

Today, videos are an essential element in the benchmarking phase. Video material allows customers to learn about, compare and contrast different solutions.

Video conveys a sense of trust and transparency about products and the company that other media cannot offer. This makes it a key element in the decision-making process.

The increase in the use of video formats and their interest in advertising campaigns
Hootsuite published some key figures for YouTube on its blog some time ago . The article confirms the platform's leading position, with more than a billion hours of video being watched worldwide every day .

This boom in video formats has also affected advertising formats, starting with YouTube retargeting, which is based on Google search terms . This is a simple campaign to create in Google Ads, the aim of which is to promote your existing YouTube videos among Internet users who have carried out relevant searches. We advise you to limit yourself to very qualified and non-generalist expressions. You should also avoid using Google's purchase intent audiences, as they are usually of low quality and there is a risk of triggering "dislikes" on your videos...

Another solution is to create specific videos for YouTube ads . Shorter videos focused on use cases for your software that address potential customers’ problems and show the benefits…

Best practices for creating impactful short videos remain largely the same as for long-form formats : design a good script and define your storytelling to “connect” with your audience in order to maximize the conversion rate… To include video in your marketing plan, it will be essential for your teams to be autonomous with the use of online video design solutions ( Animaker , Canva , Clipchamp to name a few) that allow you to easily produce this type of video and develop it regularly as part of new ongoing campaigns…