ABCD Principles for YouTube: Creative Focus and Direction

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Nowadays, having a YouTube channel as part of your content strategy is key to your marketing plan. Your videos must immediately capture people's attention and lead them to make a desired decision. This is why the following concepts will guide you in your digital marketing strategy.


The digital marketing industry is constantly evolving to adapt to the changes experienced by the public and society, which are increasingly demanding in terms of the quality of content. In response to this, today there is a tool that helps to better plan the table of some business strategies. This tool is known as the ABCD principles (Attraction, Branding, Connection, Direction).

The ABCD principles are a series of steps or concepts associated with generating a good content plan. Nielsen and Kantar are two companies that worked with Ipsos to shape this process of creating audiovisual products.

If a marketing plan needs to be made, YouTube could be considered the ideal platform to do so because its content is 100% audiovisual. The idea is that professionals can use the ABCD of digital marketing and create strategies based on these principles.


YouTube marketing
YouTube generated over $28.8 million in advertising revenue in 2021, as each monetized video on the platform brings with it one to two videos.

It should be noted that this platform has more than 2 billion monthly users and is considered the second place where companies share videos .

That is why this platform is ideal for working with this commercial strategy and boosting your advertising grid with the ABCD of digital marketing, in addition to having a series of useful tools to measure results and help encourage interaction.

Getting to know the ABCD of digital marketing

Attracting the public
Attraction is the first term coined for the ABCD, which seeks to establish the capture o book your list f users' attention as a priority in any advertising campaign, considering how important the first seconds of a video are. These first seconds determine whether people will stay watching the content or continue on their way looking for other entertainment offers.