Step 3: Conducting the Conversation

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Maksudasm
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Joined: Thu Jan 02, 2025 6:48 am

Step 3: Conducting the Conversation

Post by Maksudasm »

An in-depth interview follows certain rules:

Record all interlocutors in a separate file. You can use Numbers or Excel. Note with whom the conversation took place, who did not want to participate in the interview, what date and time the conversation was rescheduled for.

Don't conduct more than three interviews a day: it's quite a tiring process and fatigue leads to poor research quality. Take 60-minute breaks between each interview, as the conversation can drag on. This will also give you time to write down general information. And rest is also necessary.

Use the guide prepared in advance. How to speak correctly?

Use words like: "What do you mean?", "Why do you think so?", "Give an example", "Suppose that..." and so on. Leading questions can only be used if:

the person answers vaguely and bolivia phone data you are not sure that you understood him correctly;

the interlocutor changes the topic of conversation, but you need to return to the original channel;

the person turned out to be taciturn, and you need a detailed answer.

By asking leading questions you can control the flow of the conversation.

Maintain a dialogue with your interlocutor competently. There are several high-quality methods of in-depth interviews for this:

Break and silence . If a person falls silent, you need to support this pause and not continue the conversation. In 25% of situations, this tactic leads to more detailed answers. The duration of the pause can be 1-5 seconds. It is important that it does not turn into confusion.

Support and encouragement . The interviewer can show nonverbally (nodding) or verbally ("uh-huh", "yes") that he/she approves of the interlocutor and encourages him/her to continue the conversation. The main thing is not to be intrusive in this encouragement. You cannot demonstrate automatic support, not fully engaging in the conversation, since the interlocutor quickly notices this and emotionally closes off.

Echo or mirroring . This can be used when you need time to prepare your next question, or when you want to support your interlocutor. The technique involves repeating his last phrase in a questioning tone. For example:

Person: "This product gives me nostalgic feelings."

You: "Nostalgic feelings?"

You shouldn't use this technique too often; it's better to highlight what the respondent himself focuses on, what he emotionally emphasizes.

Synonyms and questions . To make the respondent answer more fully, you can ask the same question in different formulations. For example: "How is this expressed?", "How did it manifest itself?" and so on.

Direct requests . You can ask clarifying questions during an in-depth interview. Example: “What did you mean by that?”, “What else caught your attention?”, “Please tell me more.”

Paraphrases . This method is used to clarify the respondent's words. To do this, you need to convey the essence of the answer in a simple form. For example:

Person: “I stopped by this store because I needed to get to work quickly, and on the way I could buy what I needed for the celebration.”

You: "You went to this store because it was on your way to work? Right?"

Summative questions . This method is similar to paraphrase, but broader. It consists of a brief summary of the respondent's speech and, as a rule, begins with the words: "Let's clarify whether I understood correctly what you said."

Use of visual materials . During the in-depth interview, you can use them for convenience - videos, photographs, posters, packaging drawings, etc. In this
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