Newton created the base of the color wheel

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Newton created the base of the color wheel through science. He experimented with light and found out that it consists of seven colors: Red, Orange, Yellow, Green, Blue, Indigo, and Violet.

As stated earlier, Goethe’s Theory of Color is the basis of color jordan telegram and looks like the wheel we use today. He further discussed that specific colors represent human behavior (check the list below) and that there’s a difference between the perception of color under dark and light settings.

Lastly, we have Musen, who created the color tree. His model helps teachers explain color in-depth for art education, optics, and color mathematics.

Colors and What They Mean
Now you know how to better persuade your audience through color with a mix of emotional marketing, let’s get into the heart of this blog.

We listed 12 color meanings below, accompanied by their hex code to better your color game.

Red
Red represents power, passion, courage, and energy. However, it could also mean fear, danger, and revenge. It stimulates the brain in various ways, depending on how you use it. Like restaurants, they use Red to enable hunger, but for warning signs on the road and the stop light, it’s an implication for caution. There’s also the case for CALL TO ACTION buttons which are usually red to emphasize and encourage the viewer to click on them.
Orange
Orange represents enthusiasm and vibrant energy. It’s also associated with feelings of warmth since it has the color of the sun and everything. Using this color allows you to encourage and uplift whoever is looking at your design. Aside from that, orange attracts viewers in a more subtle way than red. Take a look at Nickolodeon and Gatorade with their logos becoming orange, promoting being lively and energetic.