Summary [ hide ] 1 Serp Google, what is it? 2 The “people also asked” box 3 How to try to get your web pages into the “people also asked” box 3.1 Check out the frequently asked questions in your industry 3.2 Respond effectively to users' interests 3.3 Adapt existing content to user interests 4 Benefits of Using the “People Also Asked” Box 4.1 Greater visibility 4.2 Drive future content creation Google Serp, what is it? The Serp , whose acronym derives from “ Search Engine Result Page ”, is the page that appears after typing a keyword into a search engine like Google and which shows results relevant to the searches, questions and requests made by the user.
Google identifies the keywords typed by the person chile number data in the query (or search) phase and through these it shows the user all those sites, information or products that potentially fall within his/her interest. For each page related to the search performed, Google provides approximately ten links, but potentially also images, videos, ready answers, products, results from Google Maps, information boxes... Google's goal is to provide complete and accurate information. It should also be remembered that Google also takes care of customizing the Serp based on the preferences and location of users, using their geolocation, the device in use (mobile? desktop?) and previous searches .
If, for example, I am looking for a clothing store and I am in the Turin area, the Google Serp will more easily show all those stores that are near my position, or references to stores that I have already visited online. The “people also asked” box So now we come to the “People Also Ask” or PAA ( People Also Ask ) box. From a marketing perspective, let’s try to understand what you need to do to get your online content right there.