In this post, we will go over the following topics: What is Narrative Design? Why is Narrative Design Important? What is the difference between Narrative Design and Product Positioning? Why are marketers using Narrative Design? What are the Main Components of Narrative Design for Product Marketing? What Does a Narrative Designer Do? The Narrative Design Framework How can you prepare your team to start a Narrative Design strategy? Let Narrative Design be the New Way You Approach Product Marketing What is Narrative Design? To give you a better understanding of what Narrative Design is, we can take a look at a different professional position that shares the same denomination, even if they aren’t exactly related.
We need to talk about video games. Unlike movies, in a game, you can’t predict how a story will local marketing email list be exactly told, because a lot of it depends on the player’s interaction. So how do you engage them from the start and make sure your narrative is fresh, compelling, and unique? These professionals build a world around their product — in this case, the story. They create a believable scenario with their own rules and limitations, and they give the players a chance to be a part of it.
on the screen. It is in every element of itself. So how does all of this relate to marketing? Think about the tools you have at your disposal right now to build a brand and call the audience’s attention to a product: Content Marketing, Live Experiences, Social Media, niched discussions. Engagement and interaction are now part of the game marketers play.