Up to 58% of consumers won’t believe a brand until they have proof, social or personal. This can be done by divulging secret ingredients, responding to social media comments quickly, or displaying both negative and positive reviews in public. This brings us to our final stage. 7. Build Social Proof Social proof is the equivalent of recommending your favorite electrician to your neighbor. With 87% of consumers reading company reviews and their responses to make their purchasing decisions, this is a crucial facet of your marketing strategy.
Build Social Proof Reviews about your offerings, both good and bad, create a level of engineering email list confidence in your brand amongst consumers. In fact, the way you respond to negative reviews can create a level of realism that will sway the consumer into a purchase. Build Social Proof However, the task of keeping up with expectations can be grueling. With 73% of consumers only taking note of reviews written in the last month, 48% of consumers expecting a response to social media comments within 24 hours, and 18% expecting a response within 1 hour, this is an element that needs careful management.
array of consumer communication from various platforms from one location. Perform these steps, be adaptable and consistent in your approach, and you will begin to build a loyal fan base. Some Steps to Follow to Build Brand Trust People don’t have a default for brand trust. Only about one-third of respondents trust the majority of the brands that they bought and used.