Business to Business (B2B) e-commerce – selling products directly to other companies – has been growing increasingly in the Brazilian market, and is a great opportunity for retailers. According to the North American company Forrester Research, in 2017 the B2B market generated around 889 billion dollars in the United States alone.
Even with this great potential for development, the B2B business model has still raised many doubts and concerns among Brazilian investors. Therefore, we have prepared a list with some good reasons to invest in this business model that tends to grow more and more. Check it out below.
Unlimited product offers
There is no limit to the number of products registered in e-commerce. This means that you can offer your entire catalog with just one click, quickly and easily. In addition, you can offer all the specifications that the customer needs. This makes it easier to see everything that the online business has to offer.
Personalized service
In the B2B business model, you can gain a real understanding of customer demand through browsing and order reports, eliminating the need for intermediary representatives or salespeople.
Loyalty
This business model enables long-lasting relationships and a uk email list fixed customer base, which guarantees loyalty and, consequently, an increase in your company's revenue.
Scalability
B2B is a scalable e-commerce model because, with faster communication, it is possible to make the entire product portfolio available to the customer with just one click. This way, the customer can quickly find out what your company offers through B2B.
Greater reach and visibility
B2B e-commerce provides greater visibility for your business, as it is able to reach other locations that would not have been possible before, even due to geographical distance. In this way, with the internet and the virtual store, new potential customers begin to get to know your company and, consequently, establish relationships and close sales, increasing revenue.