The influence of storytelling on entrepreneurship

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To give you an idea, according to a survey conducted by Accenture, 83% of Brazilians prefer to buy products from brands that align with their personal values. If you can convey this in your communication, you can achieve great results.

If we take examples of big brands, like Apple or Nike, they use inspirational and minimalist texts to reinforce their image.

3. Building trust

Texts that demonstrate transparency, authenticity, and empathy help build trust. Customers tend to buy from brands that demonstrate understanding of their needs and concerns.

A great example is feedback and responses to public criticism. If this content is email list well-written, it can even turn these "problems" into opportunities. After all, you've demonstrated that the company is responsible.

There are even companies that give advantages to customers who send feedback because they understand this communication with their consumers as an opportunity.


Well-told stories have the power to create emotional connections with audiences. By sharing your brand's journey, the challenges faced, and the achievements achieved, you humanize your business and build empathy.

Consider, for example, how campaigns that tell real stories of customers or founders resonate more deeply with audiences. Incorporating storytelling elements into your copy can be a powerful differentiator, making your communication more engaging and impactful.