How to successfully benchmark competitor sites: the tools to use

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Now you know why benchmarking competitors' sites is so important and what are the main elements to benchmark. Now let's get to the heart of the matter: how to successfully benchmark? There are two steps: you must start by determining the performance of your website and then compare this performance to that of competitors' sites. Finally, you will have to try to understand why your competitors' sites perform better on certain points.

One thing is for sure: designers will be looking to evaluate design, copywriters will be looking to evaluate content, marketers will be looking to evaluate calls to action, salespeople will be looking to evaluate advertising campaigns, lead generation, or pricing. You need to take the reins of the benchmarking project and adopt a pragmatic approach. You need to benchmark all the elements of your site separately: design, content, marketing strategy, etc. You can then analyze the role of each of these elements in the performance and blocking points of your website.

After these few remarks concerning the benchmark approach, here is a list of useful tools for carrying out a benchmark:

Google PageSpeed ​​tools
optimize pagespeed loading time

Google PageSpeed ​​Tools is a free tool that allows you to evaluate the performance of your website, and more specifically its loading speed on computers and mobile devices. This tool also offers a series of mexico whatsapp data recommendations to improve performance. Loading speed plays a key role in the quality of the user experience. This is a point that we have often discussed at La Fabrique du Net. If you want to get ahead of your competitors, we strongly advise you to try to optimize loading speed as much as possible. This is not a minor point. Obviously, you can use this tool to test the performance of competitor sites.

Find out why and how to optimize the loading speed of a website .

Pingdom Tools
pingdom tools example

Pingdom Tools is another popular tool for testing website speed. Pingdom provides an overall score and compares your site's performance to other sites tested. The tool provides a wealth of insights into why performance is negatively impacting and tips on how to fix it.

You can use several tools to test website speed (Google PageSpeed, Pingdom, GT Metrics, etc.), but in your benchmark you should be careful to compare the scores given by the same tools with each other.

Google Analytics
Google Analytics is a free tool that provides access to a phenomenal amount of information on the performance of your website. If you want to know and track the evolution of your performance at all levels (traffic, conversion, revenue), this is an essential tool. Google Analytics provides access to a whole bunch of data on the behavior of your visitors. We have published a lot on this tool. If you are interested in the subject, we invite you to discover them.