Platform and sign up after consuming the information on the homepage. Although this approach was informative, we operated under the assumption that potential users needed a more detailed understanding before committing to sign up and start using the platform. By directing users to the site, we achieved a conversion rate of 10.5%. In other words, 10.
5% of the people we directed to the WriterAccess website signed up for our platform. The A/B Test retail email list decision: Refining strategies for improved results After more than six months of directing users to the WriterAccess homepage, we formulated a new hypothesis: “What if the homepage is acting as a roadblock in the customer journey? Could redirecting them straight to the signup page increase conversion rates?” In addition to the hypothesis, we observed that various companies, from different markets, were directing their users straight to the signup pages of their platforms.
We decided to prioritize the implementation of this test in our experimentation routine. The objective was clear: evaluate the impact of redirecting users directly to the signup page, bypassing the homepage entirely. We set up, documented the study, and then launched the A/B test, directing 50% of the blog-generated traffic to the homepage and 50% directly to the signup page. A/B Test outcome: Significant surge in signup conversions We conducted the A/B test for three months, and after that, we achieved a statistically significant result.