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However, this is not a fixed rule, so it’s quite possible that your criteria may be lower for particular product lines. Either way, these numbers will change over time. Consider seasonal trends, when new collections are launched, and when they become discontinued. Setting up a product retirement strategy to manage expired products and categories at scale in parallel with this step is also highly recommended. 2. Prevent content cannibalization by arranging selected facets according to their value and significance.


“Size” is very important for some electrical goods like TVs, laptops, and cameras, but is less so for beauty accessories or vacuum cleaners. You must also make sure page content is distinctive and reflects the focus of your denmark phone number database chosen facet(s). Refer to step 5 for more details. 3. Follow the sequence in which adjectives and facets are typically selected by your customers. This can vary depending on where your audience lives. So, whilst products generally have five or more distinguishable features, English vernacular determines that we use more than four adjectives (e.


g. size + color + material + shape) to describe something. 4. overlapping variations. This typically occurs when multiples co-exist and each exhibits good search metrics. For instance, it’s reasonable for someone to simultaneously look for several color and/or fabric combinations in the different ways below. Chart showing the faceted navigation flow for cotton white t-shirt and white cotton t-shirt. When this situation occurs, we should follow the same linguistic rules as above and choose a preferred sequence.