As the search volume for a keyword increases, it becomes more difficult to rank well. To combat this problem, you should seek out and use keywords with a lower search volume. These keywords are often less competitive, so you can use them to your advantage to get better rankings and more clicks.
Prioritize keywords
Do you want to get the most out of your content? Then it is vital to consider which keywords are most important in the market. You can do this by analyzing search volume and competition.
Find competitor keywords
You need to find all of your competitors' keywords with the highest search volume. Use these keywords to outrank your competitors and get more clicks from users.
Where to use keywords?
Of course, you should spread keywords throughout the text, but egypt telegram phone numbers for other places to add keywords as well. Remember, readability comes first. Include keywords if they fit naturally into the content.
Meta description
The meta description helps Google determine the relevance of the page. So putting keywords here is a good idea. Also, the meta description helps users decide whether to view the full content or not.
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Meta title
The title tag is an HTML element that defines the title of a web page. The title tag appears as the clickable title in search results and on social media. It is the first-factor search engine crawler.
Within the first paragraph
The first few sentences of your blog should directly address the issue and include keywords so that readers and crawlers know what you are discussing.
Headings – H1,H2,H3
Headings will make your content easily understandable so people will scan your website quickly. They can also appear in featured snippets or answer boxes.
Use keywords in the URL
Create a URL with the following high-frequency keywords. Avoid using special characters and make the URL readable. SEO-optimized URL is short and crisp, providing a pleasant user experience. This “small” detail can help your page rise in search engine results.
SELF-EMPLOYED DIGITAL MARKETING CONSULTANT TENERIFEOn-page SEO
There are two main elements that search engines look at when evaluating your site against others.
On-page SEO analyzes what your site (or page) is about
Off-page SEO analyzes the authority and popularity of your site
Simply put, your natural position within Google searches is determined by on-page factors, while your Page Rank is largely determined by off-page factors.
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What is on-page SEO?
On-page SEO is the act of optimizing different parts of your website that affect your search engine rankings. Where your website appears in search engine results is determined by a number of ranking factors including site accessibility, page speed, optimized content, keywords, title tags, etc. On-page SEO is all about optimizing the things you have control over and can change on your website.
On-Page SEO Checklist:
How do you make sure your SEO tactics on your website are well done? Here is a checklist of web actions that will be useful to you when selecting the strategy.
On-page SEO Checklist
Title tags
Headings (H1)
URL structure
Alternative text for images
Fast loading pages or page load speed
Mobile friendly
Page content
Internal links
Schema Markup
Social Tags
Core Web Vitals
Page experience
Title tags
Place your targeted keywords in the title tag of each page on your website. There are many recommended tips that are used to write an effective title tag.
Limit your title tags to 55-60 characters (including spaces)
Place the keyword closer to the beginning of the title (Only if it sounds natural)
Don't stuff it with your keywords
Include the brand at the end of the title tag, separated by a vertical bar (|)
Example: “ Tenerife SEO | Isla Digital”
Headings (H1)
Headings are usually the most substantial words on the page, and for that reason, search engines give them a little more weight. It's a good idea to incorporate your target keywords into the headings of each web page, but make sure that they accurately reflect the content of your page.
Make sure your H1s are limited to one per page, all other headings are H2 or H3
URL structure
Put keywords in your URLs, if possible. However, don't change all your current URLs just to make them keyword-intensive. You shouldn't change old URLs unless you plan to redirect the old ones to the new ones (301). Consult a professional before doing this .
Label your directories and folders in a way that makes sense to users
Don't repeat keywords in your URL more than once. Keywords are
useful, but overdoing them affects the user experience.
Example: /best-shoes-comparison-best-shoes-best-shoes?
Keep URLs as short as possible
Alternative text for images
Any content management system should allow you to add something called “alt text” to all of the images on your website. This text isn’t visible to the average visitor; in fact, screen-reading software uses alt text to help blind internet users understand the content of your images. Search engines crawl images in a similar way, so inserting some relevant keywords and accurately describing the image will help search engines understand the content of your page.
Writing an alt attribute for each image makes your website compliant with WCAG (Web Content Accessibility Guidelines). Keep the following in mind when writing alt text:
Describe the image in detail in 8-10 words
Include your specific keyword where it sounds most natural
Include, if applicable, a geolocator (e.g. Tenerife)
Page load speed
Google wants to help your users find what they're looking for as quickly as possible to provide the best user experience . So optimizing your pages to load faster helps your website rank higher in search results.