When it comes to content marketing, however, B2B companies are not natural-born content creators. For starters, raise your hand if you’ve ever had to convince upper management of the value of content marketing?Or, been asked to increase ROI by 50 percent in the first month? And, do this all as a one person show with no budget or resources? These are all challenges I’ve faced building B2B content.
Content doesn’t have hard-and-fast rules like PPC or SEO., making estonia consumer email address it a hard sell. It’s like the first time Colonel Sanders tried to sell his “Kentucky Fried Chicken” recipe. He failed to sell it 1,000 times. It wasn’t a sure thing. But, it paid off. There are now over 21,000 KFC outlets in more than 130 countries.
So, don’t panic about what content to create just yet, because I swept the internet and rounded up five genius B2B content marketing strategies. 5 strategies to improve your B2B content marketing strategy Now that you have a better grasp of the challenges your B2B company faces when creating a content marketing strategy for lead generation. It isn’t easy. Let me walk you through five strategies every B2B marketer can use to improve their content marketing strategy.