You don’t want to spend your time generating hundreds of leads that will never convert. That’s why lead quality is an invaluable KPI to add context to your lead volume numbers. Lead quality can be measured in a variety of ways, including: The ratio of leads to opportunities The percentage of leads who become converted customers Time to conversion When you measure leads-to-opportunities, the higher the percentage of leads that move on to become opportunities, the higher quality you can assume the original leads are.
Similarly, leads-to-customers tells you how many of your original leads go on to become converted customers. This is really the ultimate measure of lead quality. Time to conversion can also help you judge how qualified estonia business email database your original leads were. While many factors can affect how long it takes a lead to convert, generally speaking, high quality leads are educated and ready to buy — so they close faster.
For example, if leads from content close, on average, a month sooner than leads from PPC, you can see that those content leads are likely more qualified and ready to buy. Lead Conversion Rate Whether you’re looking at a lead magnet, a blog post, a landing page, or something else entirely, conversion rate can help you better understand the lead generation potential of that asset or campaign (plus how much of that potential you’re currently reaching).