7. Publish and promote more case studies Case studies should be an important part of your content marketing strategy. B2B buyers are highly analytical, risk-averse, and often need the approval of multiple ROI-minded decision-makers before purchasing. And — as many buyers have admitted — this makes case studies crucial sales enablement content for the middle-to-end stages of the lead generation process. Don’t just let case studies sit idle on your website.
Promote them to skyrocket your credibility. 8. from savvy buyers When High-Speed Training published an in-depth report for buyers in the hospitality industry, they saw massive ROI. Not only did the report position them croatia email list as the leader in their field, but it also boosted their site’s visibility and earned coverage from 38 different media outlets. On average, B2B buyers encounter 13 content pieces before purchasing.
Content includes information on a vendor’s website, in-depth reports, and third-party reviews. You can use this reverence for data to radically transform your inbound lead generation. How? Become a source for industry-related information, trends, and data. Thought leadership will help you: Become a respected authority in your industry. Generate strong SEO backlinks and PR coverage. Deliver value to your potential leads. 9. Generate quick wins from landing page tweaks Everybody loves ripe, low-hanging fruit.