For an SEO-centric company

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The kicker to all of this is that the majority of SEO projects actually pay dividends for many years to come, so a 5% sitewide lift might be 5% per year for 3+ years. Now to be clear, the quality of your SEO investment is much more important than the size of it. If you hire a terrible agency for $50,000 per month, then devote some engineers to shipping every single one of their recommendations, you might be "investing in SEO", but you certainly won't see the returns you're hoping for.


In fact, you'll likely torpedo future SEO investments as the company gradually s algeria phone number database tarts to look at SEO as a whole with skepticism. Furthermore, a $25 million per year investment into SEO is overkill for all but a very small set of companies. In fact, I doubt there’s a single company in the world that invests more than $10 million per year in SEO (though some should). However, the above exercises are really to drive home two points: Even for a non-SEO-centric company (Tuft & Needle), the point at which their SEO investment turns ROI negative is likely quite far away.


(eBay), it’s almost impossible to over-invest in good SEO, one incremental insight is just too valuable to them. How should you structure your SEO investment? Now for the real question. By now you've hopefully bought into the case for investing in SEO, and are somewhat convinced by the previous exercises that you should probably do more than just commission a one-time SEO audit. But how do you actually structure your SEO investment? The TL;DR is: Hire a very strong SEO (or team of SEOs if budgets permit) Provide them with the resources necessary to execute the roadmap they lay out It really is that simple in theory, but both parts can often be hard in practice.