According to a study by TI Inside, retaining a customer is much more economical than acquiring a new one. It can be up to 25 times cheaper for the company's coffers .
Active prospecting can boost the retention of new customers, as it lays the foundation for a lasting relationship from the first interaction with the consumer.
Due to the representative's personalized and humanized benin mobile phone number list communication, the lead is welcomed and valued in each follow-up. Thus, by reciprocity, the lead tends to show loyalty to the brand after the purchase.
In fact, many become advocates for the company. They recommend its products or services to family and friends. They also share their experience on social media.
High competitiveness in the market
In a market as competitive as today, prospecting for new customers can be an important differentiator to set your company apart from other competitors.
Many businesses believe that this strategy is outdated and opt for other alternatives to connect with their audience. Therefore, going against the grain and prospecting is a great opportunity.
Not to mention that the number of conversions and loyal customers increases significantly with prospecting. Therefore, your brand will have greater credibility than others in the segment.
The point is: prospecting is far from being a dead horse. It can still be extremely advantageous for your business. As long as you structure the process correctly.