Website and content marketing play an important role in achieving marketing goals and attracting the target audience. Various key performance indicators (KPIs) are used to evaluate the effectiveness of website and content marketing. Let's look at some examples:
Website Traffic
Website Traffic reflects the total number of visitors visiting your website. It is an important metric that shows how attractive your content is and how engaged your audience is.
Formula for calculating Website Traffic: Number of unique visitors for a certain period.
Example calculation: Your website attracted 10,000 unique visitors in a month.
The higher the Website Traffic, the more potential greece phone number library customers visit your website, which helps increase conversion opportunities.
Conversion Rate
Conversion Rate reflects the percentage of visitors who complete a desired action on your website, such as making a purchase, filling out a form, or signing up for a newsletter.
Conversion Rate calculation formula: (Number of conversions / Number of visitors) * 100.
Example calculation: Your website received 500 conversions from 10,000 visitors. The Conversion Rate would be (500 / 10,000) * 100 = 5%.
A high Conversion Rate indicates the effectiveness of your website and content in attracting and retaining your visitors, which leads to increased targeted actions.
Video Views or Podcast Plays
For content marketing, it is important to measure and track video views or podcast listens as this allows you to assess the popularity and engagement of your content.
Formula for calculating Video Views or Podcast Plays: Number of times a video has been viewed or a podcast has been played.
Example calculation: Your video has 5,000 views on the YouTube platform.
A high number of video views or podcast listens indicates the popularity of your content and the interest of your audience.
Bounce Rate
Bounce Rate reflects the percentage of visitors who leave your website after viewing just one page, without further interaction.
Bounce Rate calculation formula: (Number of single-page visits / Number of visits) * 100.
Example calculation: Your website has 2,000 one-page visits in a month out of a total of 10,000 visits. The Bounce Rate would be (2,000 / 10,000) * 100 = 20%. A low Bounce Rate indicates that your website offers interesting and engaging content that encourages visitors to engage further.
Time on Page
Time on Page measures the average time visitors spend on a specific page of your website. Higher time on page may indicate an engaged audience and quality content.
Time on Page calculation formula: Total time spent by visitors on a page divided by the number of page visits.
Example calculation: The total time visitors spend on a page is 10,000 seconds, and the number of page visits is 500. The average time on page will be 10,000 / 500 = 20 seconds.
High time on page indicates that your content is engaging and valuable to your audience, which leads to deeper engagement.
Organic Traffic
Organic Traffic reflects the number of visits to your website that come from search engines, without direct advertising or paid sources.
Organic Traffic Calculation Formula : Number of visits received from organic search.
Example calculation: Your website received 2,000 organic visits in a month.
An increase in organic traffic indicates that your website is well optimized for search engines and is becoming more visible to your target audience.