The same thing happens in other areas such as television, where there are now more ways to consume content.
This, in turn, has brought about new ways of doing marketing to reach the places where your target audience lives.
It has also allowed niche or specialized companies to have the tools to communicate with their audience at their fingertips.
The evolution of traditional marketing into digital marketing goes beyond changing techniques or communication channels. It is a new paradigm in the way of conceiving the relationship between the client and the brand, as well as in the way of interacting between the two.
This new way of understanding the customer and their behavior translates into the creation of messages or content specially designed for your ideal consumer.
Digital marketing tools allow you to get to know your customers and their relationship with your brand in depth in order to offer them better service that meets their expectations.
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The 3 trends that changed marketing
Although much has changed since 2009 in terms of marketing, there are three major trends that we have identified as the most important: social media, the impact of new tools and smartphones.
Below, we will explain each of them.
The growth of social media
In 2009, the use of platforms such as Facebook or Twitter was just becoming popular; other networks such as Instagram or Snapchat had not even been launched on the market.
Since then, social networks have grown exponentially and their use has spread throughout the world.
Nowadays, users on social networks search for and receive information, ask for recommendations, complain about bad experiences or comment on good ones.
This represents a unique opportunity for brands to listen and understand customer perceptions. Therefore, a digital marketing strategy that does not consider social media is incomplete.
Depending on the product, content dissemination, promotions and customer service may be included. Monitoring of the competition and brand mentions may also be part of the strategy.
In any case, brands need to be in the same place as the customer. Previously, the press, radio and television were the main means of communication and that is why the majority of the advertising budget of the big brands was allocated to these spaces.
The goal of marketing managers in every company should be to understand telemarketing leads peru telephone number data how to use social media within the digital marketing strategy and how it fits into their growth projects.
The idea is to capitalize on the opportunities offered by social media to connect with the ideal client.
New tools, new marketing techniques
The rise of digital media and marketing is largely due to the new analytics and automation tools available to brands.
Previously, conducting market research and monitoring a campaign required a large budget and data often arrived late.
There are currently analytics and advertising tools that are integrated directly into digital platforms or that can be connected to third-party applications.
This way, you will obtain a lot of important data to get to know your target audience and how they react to your brand. One of the best examples of this is advertising on search engines or social networks.
Ads are contracted directly with the chosen platform and in both cases you can choose in detail what type of audience you are looking for, from demographic and geographic data to lifestyle details or purchasing preferences.
There are also tools designed to keep track of your customer database and interactions with them from the web or social networks. This way, you can create personalized campaigns and ads for each of your consumers. Maintaining and improving customer relationships has never been easier.
Digital marketing has also changed the way companies manage their budgets. New jobs have been created and more investment has been made in digital tools.
The return on investment in this area is higher than that of traditional marketing, while at the same time allowing for greater control over expenses.
Automation is one of the strongest trends in digital marketing in recent years.
Tools for sending follow-up emails and customer service, for example, draw on user interactions to deliver relevant content about your products and services.
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The mobile market
The last ten years have also seen the growth of smartphones in the market.
As production costs and consumer prices become cheaper, more and more users are joining this trend. In some developed countries, penetration is almost 100% .
For this reason, it is important that all the content generated from your website to promotional emails can be read without problems from a cell phone. Many of the activities that were previously done from a computer are now done from a phone.
Brands have gradually come to understand the need to adjust their digital strategy to serve this segment of the public. The idea is to facilitate interactions with customers and find ways to build loyalty.
The mobile market continues to grow and it is a good time to attack it since the competition is not so tough at the moment.
Perhaps the most important lesson of the past ten years is learning to identify consumer behavior trends and adapt to them .