Black Friday 2023 Prep Checklist: How to Prepare for the Main Sale of the Year

rakibhasan09 · Post by **rakibhasan09** » Thu Dec 26, 2024 4:57 am

Get ready for a huge Black Friday with our comprehensive checklist! Learn how to maximize sales, prepare for record-breaking excitement, and ensure your business is successful during this important period. Our tips will help you run a promotion that brings real results.

Black Friday 2023 Prep Checklist: How to Prepare for the Main Sale of the Year
There is no more important time in the world of retail than preparing for Black Friday, or BFCM. Known for its eye-popping discounts and massive shopping sprees, this day brings retailers unparalleled opportunities to increase sales and attract new customers. Your success during this period depends on careful preparation and a strategic approach.

What is BFCM
Black Friday and Cyber Monday are weeks of super deals that have become senegal telemarketing data an integral part of the retail calendar in the United States and beyond. In the United States, these days are celebrated on the fourth Thursday of November (Black Friday) and the last Monday of November (Black Friday), immediately following Thanksgiving. This year, Black Friday falls on November 24, and Cyber Monday on November 27.

Historically, Black Friday has been associated with the start of the holiday shopping season, and it is on this day that stores offer amazing discounts and special offers. The Monday after Black Friday is usually focused on online shopping and discounts at online stores.

The vast majority of retailers rate Black Friday as one of the most profitable periods of the year. Past years show that sales during BFCM usually increase by several tens of percent compared to normal times. For example, in 2021, sales in the US during BFCM increased by 8.9% compared to 2020 (according to Adobe Analytics ). This was proof that holiday discounts remain an integral part of consumer culture.

When it comes to Russia, Black Friday and Monday after Black Friday have also gained popularity. Although historically these dates have not had the same significance as in the US, Russian retailers have become active in attracting customers with discounts and promotions on these days. Black Friday results in Russia, although not as impressive as in the US, are still an important event for local retail.

The following sections of the article will take a detailed look at how retailers can prepare for these days and maximise the benefits of BFCM.