Creativity and innovation: know the differences between the concepts and how they relate

[zihadhasan010]

Historically, the most successful companies are those that put their greatest effort into implementing strategies full of creativity and innovation.

But in the business world, it is common to associate the concepts of creativity and innovation as the same, although in reality, both words mean different aspects, which are indeed quite related.

To better understand this, here we will see how they are related, how important they are within an organization for the fulfillment of goals and objectives, how fundamental they are today and their constant transformation, facing an increasingly interconnected and consumer society.

Let's get started!

What is creativity?
The first thing we must understand is that creativity singapore mobile database is a mental ability that we humans have to imagine and conceptualize new and original ideas, which we can relate to things that already exist and which can mean an improvement or a new and different characteristic to those that already exist.

We all have creative potential and this is evident when we refer to ourselves as being capable of creating certain things that are original, expressive, unique and exciting.

For example:

make music,
write,
design,
inter alia.