addition of an item to the cart

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Concretely, how does marketing automation work?
To start automating your tasks, the first step is to create a marketing scenario that will itself be designed according to the behavior of the profile that browses your site. To be a little more precise, let's take the example of a person who abandoned their cart on your store . When creating this automated scenario, you will have to create an entry point that will define the triggering of the automation , in this case the
When your profile enters your scenario, it will proceed according to the ireland b2b leads conditions that you have defined in your workflow. They can be linear or via connectors that divide your scenario into several branches . To be clearer, let's continue with the example of the abandoned cart. If your visitor has added an item to their cart, a question will be asked in your automation: did the profile place an order less than an hour ago? If the answer is yes , the profile joins the end of the branch. If the answer is no , it will take another branch in which it will be relaunched thanks to the sending of automatic emails. We can then also differentiate the message depending on whether or not they are a loyal customer. And so on. This is the power of marketing automation.

In short, it looks like this:


How Marketing Automation Software Works