Creative Interactive Marketing: Everything You Need to Know

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Creative interactive marketing refers to strategies that are focused on the audience’s actions and based on two-way communication.

In other words, instead of presenting a campaign, the company offers an experience expecting the prospects and customers’ interaction and then responds to them.

Usually, marketing campaigns use different types of content to create interactive experiences — such as infographics, assessments, white papers, quizzes, eBooks — to grab attention, educate, enhance retention, increase conversion rates, differentiate the business from its competitors, allow richer measurement.

It is not only positive for the audience but also for the company, because it facilitates gathering more information since it works like a conversation.

In this article, we will show some interactive marketing campaigns that brought results to their brands and explain what you need to build creative interactive content that converts and how to use it.

Let’s dive into it.

What are some successful creative interactive marketing campaigns?
How to build a strategy using interactive marketing
Wrap Up
What are some successful creative interactive marketing campaigns?
In this topic, we will present some cases of successful creative interactive india cell phone number list marketing campaigns, highlighting how they achieved better results because of the good usage of this asset.

They use digital and in-site strategies, and were made for several purposes by companies from distinct segments.

1. Pantone Color Institute
Pantone and Adobe joined forces to create the “#GlowingGone” campaign. Inspired by the “Chasing Coral” Netflix documentary’s filming, the brands launched it to inspire conservation and climate action.

On the exclusive website, they warn the audience about the dangers of climate change, how the coral reefs indicate it through its colors and its importance to mankind.

Besides that, they present to the audience an option to get involved in the Glowing Challenge — using the glowing colors in whatever object or event to support and inspire conservation actions — explaining why, how, and when they can do it.

The website presents numerous resources to inform and stimulate the audience to take action. Also, the project itself proves the brands’ environmental engagement, showing their value.