Let's start from the ABC and try to understand, step by step, what " SEO " means.
“SEO” is an English acronym that stands for “ Search Engine Optimization ”.
In Italian: search engine optimization .
SEO is distinct from Search qatar cell phone number list Engine Marketing (SEM) in that the latter is a broader discipline that includes both the SEO area, relating to organic search results, and the paid search results area (SEA – Search Engine Advertising) .
Having made this necessary premise, let's return to our key topic.
SEO, we said, focuses on organic search results , which appear naturally in search engines without the need for investment.
This obviously implies a great deal of website optimization work . That is, many operations that serve to make it as relevant and useful as possible for users and, consequently, also for search engines like Google.
All these SEO operations fall into two main categories:
On-site SEO : This refers to optimization practices that you can control directly on your website , such as the quality and relevance of content, the correct use of keywords, image optimization, page loading speed, and the good organization of the site structure;
Off-site SEO : This refers to all the strategies external to a website that can affect its positioning . This includes building quality backlinks from other authoritative sites, social media presence and online reviews. Both aspects are crucial to an effective SEO strategy and must be balanced to achieve the best results.
So, do you want an effective digital marketing strategy in today’s times? If the answer is yes, you can’t help but consider SEO optimization and analysis techniques .