Hype it like Apple: Building Buzz for your Brand

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Even if you don’t own an Apple product (yet), chances are you can name at least a few. The Apple brand has long been held as a marketing icon, particularly for their hype and innovative promotion. It is a media darling and has loyal customers who span the globe. So how did they get there? How did they make the jump from that garage based enterprise to the behemoth they are today?

The answer is simple. Hype.

Let’s take a look at a few of Apple’s strategies and see how you can apply them to your business – and no, you don’t have to be a huge corporation to make it work for you. Here’s how to do it, how to hype it like Apple.

They have “The Golden Circle.”
Communication is the core of building and hyping your brand. usa cell phone number list Most will lead with WHAT they do, their product or service, building their brand identity around that. From there, the funnel narrows as you get to the HOW and the WHY. Apple takes a different approach known as “The Golden Circle.” The WHY is their brand identity with the HOW and WHAT following. This lays the foundation for Apple’s relationship based marketing that has served it so well.

Hype it like Apple: Build your brand around your WHY to provide more flexibility for product development and relationship building.

They rely more on relationships than flashy advertising.
Yes, there are plenty of cool Apple ads out there, but the brand tends to lean heavier on influencers than advertising. They put their product in the hands of real people who can provide high visibility and use that as a catalyst to lead the hype. This opens the door reaching early adopters by enchanting and inspiring techno enthusiasts who end up carrying much of the promotional weight.

Hype it like Apple: Put your product in the hands of influencers in your target audience circles.

At their core, they understand their customers’ needs.
This should seem intuitive, but if you recall there was a time that Apple really struggled with acceptance. Coders didn’t want to touch an Apple product and many consumers found it cumbersome. This was not due to a faulty product, per se, but was more because the developers at Apple thought they knew more than their customers about what they wanted. Sure, they woke up and turned it around, but we’ll always have that valuable lesson from the early days.

Hype it like Apple: Put your customer first. Know what they want and don’t assume you know better what they need or want.