Lead Generation for Startups Key Strategies

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Of likelihood, and they are classified according to their enthusiasm for purchasing, such as leads . Who are close to purchasing, leads who have just become aware of a product or . Service, etc.First, we will introduce an example of ranking leads into six levels according to . Their likelihood."Marketing lead (ml)"Refers to all real-name data of leads.Leads acquired through lead generation, etc. . Are classified here for the time being."Marketing accepted lead (mal)"From the ml, we exclude non-target . Leads such as competitors and collaborating companies, and classify all remaining leads here.

Mal is basically . Handled by the marketing department."Marketing qualification lead (mql)"This refers to a lead among mals who . Has been contacted many times recently and is considered to have brazil whatsapp number data a high interest in . The company.These leads are deemed worthy of being handed over from the marketing department to . The inside sales department."Sales accepted lead (sal)"Among the mqls, leads that are judged to be . Suitable for sales activities by the inside sales department are classified here.In addition, leads that . Have requested a visit are also classified here.

From this point on, one-on-one activities will be . Carried out by inside sales and field sales."Sales qualification lead (sql)" this refersto a lead . Who has been visited during the sal process, where they have been introduced to our . Company and services and have been interviewed about the company the lead belongs to, but . Who it has been determined is not appropriate to immediately convert into a sales negotiation, . And who is instead deemed to be one with whom it is best to continue .