Most mobile users are part of Generation Y (or millennials, as those born between 1977 and 1990 are classified) and Generation Z (from 1990 onwards). But Generations Y and Z have recently gained another nickname: a study by Adweek points to them as “mobile prodigies”, both for the time invested and the intense engagement of these generations with digital and mobile technologies.
Studying the habits of these generations will thailand mobile database your company not only identify their profiles, but also understand the best time to create an advertisement, the region of greatest impact and compatibility with the product or service advertised.
In our article on digital strategy , we present the results of some interesting research in this area, such as the most used social networks and investment trends.
Generations Y and Z, the mobile prodigies
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