Trend that ensures greater reliability

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According to research from the Custom Content Council, 61% of consumers say they feel more welcomed and more likely to purchase products and/or services from a company that offers personalized content. This is just one reason why brands have jumped on the bandwagon of creating content marketing.

Several companies have already seen the potential for growth in this area. Such as the agency Suno United Creators, which portugal mobile database to invest heavily in the production of customized content. Suno, in addition to having eight big names among its partners, such as chef Alex Atala and film producer Rodrigo Teixeira, has set up offices in São Paulo and New York to manage communication, advertising and the creation of custom content.

Editora Três, following other companies such as Editora Abril, O Globo and Folha, has even invested in the development of a nucleus focused solely on this type of production, Núcleo 3 de Conteúdo, which, in addition to branded content, will have a team to monitor and analyze the performance of campaigns.