Digital marketing management: the current scenario, the main challenges and the ways for your company to overcome them

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Today, in 2018, we can already say that digital marketing has entered its adult phase. After all, it has been more than 20 years since the term and practice first timidly appeared. That was in the mid-1990s, with the spread of the commercial internet — and when the world was still in its infancy when it came to mobile technology, but was already beginning to connect. Since then, the malaysia mobile database of technology to promote products and services has been profoundly changing companies' marketing operations. To the point that today, more than two decades later, digital marketing management is practically essential for any business. In fact, a new segment of companies specialized in this activity has been created, and it is for them that we have developed this content.

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From directories to mobile devices
A lot has changed since the 1990s, as this article from Business2Community shows . At the time, the term “digital marketing management” didn’t even exist, and efforts were limited to email (buying lists and spam), directories and webrings (a website accepted in directories like Yahoo! was the key to digital marketing success), among others.

Over time, people have started using more digital devices in the purchasing process, whether to research products or to make the purchases themselves. And companies have had to adapt to this scenario.

A quick example of how things have changed: In the early days of digital marketing, virtually all information about a product or service was in the hands of the company selling it. To learn more about what was being sold, we had to turn to the brand — whether it was a salesperson, a sales channel, or a website.