Hashtag holidays that need to be part of your strategy in 2025

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Hashtags help people connect by building communities that generate buzz and creating social media holidays for followers to celebrate together. Hashtag holidays are social media events that drive engagement, spark conversations and offer timely opportunities for brands.

From #DressUpYourPetDay to #CustomerAppreciationDay, there are hundreds of hashtag holidays to choose from. By using the right ones, you can forge relationships with your ideal customers and reach your goals on social. But it can be difficult to determine which ones are relevant for your brand and will resonate with your audience.

We’ve curated a comprehensive list of the top hashtag holidays for 2025. Read on senegal mobile database to learn more about how to find the right social-specific holidays to spice up your calendar and brand examples that stood out to us from 2023 and 2024.

What are hashtag holidays?
Hashtag holidays are special days—ranging from global celebrations to quirky, themed occasions—that gain traction on social media through their designated hashtags.