Respond to comments and feedback

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When making a Reel, browse trending sounds and select one that fits your content. Sometimes these sounds have memes or dances tied to them, so consider participating the way other users are if possible. Look for sounds emerging in popularity instead of one that’s already viral to stay ahead of the curve. Be sure to listen to the full sound and understand how it’s being used to confirm it’s brand appropriate. Also consider consulting with your brand’s legal counsel during internal content approval processes to confirm usage rights and legal compliance.


Once you’ve posted your Reel, it’s validating and exciting to see comments roll in. Be sure to respond to comments, especially relevant ones, on a regular cadence. Whether answering questions or playing off of humorous comments, your brand’s audience will appreciate the reciprocation.

Sprout’s Smart Inbox will help you respond to comments across networks. Comments qatar mobile database left on your posts appear in the Smart Inbox, eliminating the need to switch back and forth between apps and tools.

Sprout's Smart Inbox where you can see inbound messages across various social media networks.
Partner with creators and influencers
Reels can be an impactful addition to your influencer marketing approach. Influencers and creators can be concepting and production partner for Reels. Rocha says influencers fuel the Reels ecosystem and can drive business outcomes from discovery to purchase.

“53% of people we surveyed agree they are more likely to purchase an item if it’s been promoted by a creator on Reels,” she says.