One of my acquaintances,

[zihadhosenjm80]

One of my acquaintances, [name of connection] is a contributor to the [Company Name] and she recommended I reach out to you to see if it’d be a good fit for me to contribute as well. Right now, I typically [one liner about the services you offer and niche that it’s in, showing your clearly a good potential hire for them].

[If possible, add an extra sentence highlighting relevant past work or offering up more industry credibility boosters.]

Let me know if this sounds interesting and I’d be happy to put together a few ideas on a [deliverable] we can test out!

[Your Name]

…

Again, light on the self-promotion.

Just enough to instill confidence and show that you’re relevant.

The goal of this email is to get your decision-maker interested in working with you.

Here a screenshot of this cold email tactic in action (name and details blurred for privacy) starting with when I reached out to the fellow freelance writer to make a quick connection and get the right australia phone number library of contact for pitching my services to.

This is the cold email series that’s converted into $17,500 in billings for 7 blog posts with this client so far this year:

First, the cold email to a fellow freelance writer for this company…

Best Cold Email Templates Ryan Robinson ryrob Examples
Less than an hour after sending that email to the freelance writer, I heard back!

We do spend most of the day sitting at computer…

Best Cold Emails Ryan Robinson Example Twitter Outreach
Will it always be this easy? No way.

But because I went out of my way to (1) genuinely complement her work and (2) share it with my target audience on Twitter, she was willing to reciprocate that value by giving me the contact info for the decision-maker at the company.

Plus, getting her to my Twitter feed to check out her mention, gave her the opportunity to see some of my work and feel confident that I wouldn’t make her look bad—because I was indeed a good fit for working with this company.

I also made it a lot easier for her to say yes by not asking for a direct introduction (takes more time) and for just contact info.