In short, don't leave anything out! Hiding content behind a click/touch is possible. So think about your content gradations: what should be visible on the home page in every format? What can be added on an average screen? And what extras could be interesting on a large screen? Of course, think " Mobile first ", which is certainly not the same as "iPhone first", more and more brands are coming out with good smartphones and the internet is also increasingly used on those devices. Of course, don't be afraid to keep all content internal. But make sure that every external channel you use also works on all intended devices.
All predictions and statistics point to the mobile web becoming many times larger than the desktop internet. In many countries there is even a significant portion that only has access to the internet via a mobile device!
Slide from presentation at Mobilism by Stephanie Rieger
The diversity of mobile products will also become gigantic. A solid target group study in the era of Mobilism is not about their use on the web, but about which connected devices they use when and for how long . Only then can it be determined for which devices and with which techniques you have to get started. If the costs of such a study are too high, then there is no money for native apps and then you can simply choose between:
The past: a separate mobile site, which also works on older and less advanced phones, so it has a broad target group.
The present: a mobile site that can also be distributed natively across the various app stores via PhoneGap pakistan phone number list With the current popularity of native apps, not a bad idea.
The near future: Flexible Layout with Media Queries , HTML5 and CSS3. Of course also saveable as web app . A nice technique that is ready for the new era of Mobilism, but now has a limited target group. A combination of option 2 and 3 is of course also possible.
Those who do have money for apps should realize that the app internet does not mean that the mobile web is disappearing. Recent research by Forrester shows that the growth of the use of the mobile web is in line with that of native apps. Offering only a native app significantly reduces the reach.
Step 3: Breakpoint charts and simplified wireframes
After determining the content and technique, a good presentation form must be found. Stephen Hay (also one of the organizers) strongly argues that the pixel-perfect interaction and graphic designs of today often take up far too much time, while in many cases the content is not read in this exact form. This is because the site is often viewed on other devices or by aggregating content on other sites or in apps such as Flipboard . Designing systems is therefore much more useful than designing pages. At page level, simple wireframes are sufficient as a reference. These can then easily be combined with breakpoint graphs. In an added legend, the content gradations per block can be displayed.