History of Digital Marketing: 2000s

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The internet users in 2002 increased to 558 million
2007 saw the birth of iPhone
In 2004 Google goes public
While discussing history and evolution of the Digital Marketing landscape, when we delve into the 2000s, we see the big names like Dell and Cisco selling off their stocks after the burst of the dotcom bubble. They were one of the pillars in the progress of digital marketing.

However, this led to prominent SaaS companies like Oracle, PeopleSoft, Siebel, and SAP transform their business model and give the internet a more central aspect of their services.

The mid-2000s saw a change in the behavior of the customers as el salvador telemarketing data people began to research their product online using Google and other search engines before the actual purchase. This behavior left the marketers perplexed as they found it hard to understand the buying behavior of the customers.

Marketo, Act and Pardot companies were the ones to solve this challenge through marketing automation. Marketing automation allowed marketers to segment the market, start multi-channel campaigns and deliver personalized content. This was the first marketing technology devised by marketers for marketers.

Marketing automation was fast enough to adapt to ever-evolving consumer behavior and also faced a challenge as it didn’t anticipate the social media as a marketing outlet.

However, Social Media comprises a history dating back to 1970s with ARPANET; it got a little prevalence in the early 1990s. But in the 2000s, it was just all over and since then, it has been playing a very important role in the history of Digital Marketing. Let us go through a brief history of Social Media Channels-

GeoCities in November 1994
Classmates in December 1995
Six Degrees in May 1997
Open Diary in October 1998
LiveJournal in April 1999
Ryze in October 2001
Friendster in March 2002
LinkedIn in May 2003
hi5 in June 2003
MySpace in August 2003
Orkut in January 2004
Facebook in February 2004
Yahoo! 360° in March 2005
Bebo in July 2005
Twitter in July 2006
Tumblr in February 2007
Google+ in July 2011
Prevalence of Social Media created a new dilemma for marketers that was solved through many new software companies that devised solutions for social, search, mobile and analytics but this explosion of solutions wasn’t stranger to other challenges.