What we need is a CMS that is actually made to manage content. Today's CMSs (typically 5 to 10 years ago) were developed to build websites, not to manage content. They are fine if you want to cobble together web pages into a website. But the process of content management has become much more complex and broader. I have a list of wishes.
User friendliness
We should demand the same user-friendliness from content management systems as from websites. Save the content managers time by creating a CMS that allows people to work in a task-oriented way. This means that interaction designers and usability experts should be involved in the development. (Read: The challenge of CMSs, by Jasmijn Vogelij) . If only Apple would create a CMS!
Input
The system must enable organizations to collect content in such a way that it can be published via different france phone number list channels and therefore in different forms. This places demands on the input side: a lot of content must be able to enter the system, not only illustrated text pages and PDFs, but also maps, videos, etc. And then findable for the entire organization, taggable and reusable.
CMSs should enable content managers to share the collected content via all chosen channels. Not only on the website, but also as an app, on social media, in mailings. This means that the content can be edited and published in different forms.
Aftercare
The system must also monitor content that has been published. Good and extensive, goal-oriented, dynamic visitor statistics are part of this. Is the content still up-to-date? Is it being referenced? Is it being responded to? Does it generate traffic on other platforms? Content managers want to respond immediately by removing, adjusting, and rearranging content.
Cause and effect
Of course, this is not just about technology, but also about processes and organizations. That is why I am optimistic. Many organizations really want to think further in their online communication, if only they would be better supported.
I am curious about your opinion, do you recognize this image, do you recognize yourself in the wishes?