This indicator helps evaluate the effectiveness

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Key performance indicators
ROI (Return on Investment)
One of the most important indicators is ROI, or return on investment. It shows how effectively the agency uses the client's budget to achieve its goals. The formula for calculating ROI is simple:
ROI = (Revenue - Costs) / Costs ×100%
A high ROI indicates that the agency is successfully completing its tasks and bringing profit to the client.
CPA (Cost Per Action)
CPA, or cost per action, measures how costa rica phone number list much it costs an agency to attract one client or perform one target action (e.g. filling out a form, subscribing to a newsletter). of advertising campaigns and optimize the budget.
CTR (Click-Through Rate)
CTR, or click-through rate, shows how many users clicked on an ad compared to the total number of impressions. A high CTR indicates that the ad is attracting attention and generating interest among the target audience.
Conversion
Conversion is the percentage of users who performed the target action after interacting with the ad. This indicator is important for assessing the effectiveness of landing pages and advertising campaigns in general. A high conversion rate indicates that the ad and the site are working effectively.
LTV (Lifetime Value)
LTV, or lifetime value of a customer, shows how much profit one customer brings over the entire period of cooperation with the company. This indicator helps to evaluate the long-term effectiveness of the agency and its ability to retain customers.