Why is managing customer data important?

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A screenshot of a Listening Performance Summary in Sprout's platform. The graphs featured illustrate changes in sentiment trends over time.
Social analytics and dashboards
Sprout’s analytics tools speed up data collection and distribution. Access metrics from owned and paid media like impressions, engagements, audience growth and cost per click. Dashboards—including interactive charts and graphs—reveal trends in customer data, and make it easy to share findings with internal partners and stakeholders.

A screenshot of the Sprout gcash data Social Profile Performance Report, which displays impressions, engagements, post link clicks and changes in audience growth.
For example, with Sprout’s Tableau BI Connector, combine the power of social data with your other business channels. The tool enables you to analyze data, create custom metrics and merge different data sources. This seamless and customized view gives you a consolidated source of truth for wider business insights and performance.

A screenshot of a Tableau dashboard populated with Sprout Social data and other marketing data. The dashboard illuminates how social data supports other marketing tactics.
To start collecting, managing and sharing customer data from social media, begin your free 30-day Sprout Social trial today.

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Managing customer data FAQ

Managing customer data is vital to protecting both your consumers and your brand. Without effective management strategies in place, your customer data is subject to data breaches that cost you customers’ trust, which can result in business loss and legal damages.