Increase referrals by finding your brand advocates
Brand advocates aren’t always easy to come by. fantuan data Luckily, there are resources available to help you identify and reach out to potential brand advocates.
When you’re creating your social media strategy, there are some obvious questions you’ll need to answer. Which platforms make the most sense to invest in? What should your post cadence be? How will you structure your social media team? These are all important considerations for social media management, but there’s one more to think about. How many accounts do you need?
You might think that one account per platform is ideal, but depending on your business’ needs and your social media goals, it could be in your best interest to manage multiple social media accounts for different functions. We’ll help you figure out how to evaluate your account needs and create a strategy tailored to a multi-account approach.
4 signs your business needs multiple social media accounts
How can you determine if your business needs multiple social media accounts?
It can be difficult to tell when you’ve outgrown the need for one social media account per network. Here are four ways you can evaluate whether it’s time to invest in multiple social media accounts.
Customer support dominates your feed
Customers increasingly turn to social media for customer support. They don’t want to wait for someone to email them back or navigate a maze of phone prompts to get to an agent. They want to make a quick post and have someone get back to them quickly. According to The Sprout Social Index™, 30% of consumers expect a response from brands within the same day.