Hashtags, mentions and number of clicks have to do with popularity. In the corporate environment, these elements say a lot about Share of Voice.
Share of Voice is the metric that shows the percentage of visibility of a company in relation to its competitors. In other words, it shows how much your brand is present in the media, taking into account advertisements, content and people's perception.
Share of Voice is an old concept, but it has gained even more california realtors email list with the internet and social networks. Knowing what the public says about your company and how it compares to the competition is essential to implementing strategies to improve your brand image and increase your sales.
Find out what Share of Voice is, its importance and how to measure it for your business and use this metric to your advantage!
What you will see in this article:
What is Share of Voice and why is it important?
How to Measure Share of Voice?
What can be measured using SOV?
What are the advantages of evaluating Share of Voice?
How to Improve Your Share of Voice and Increase Your Mentions?
What is Share of Voice and why is it important?
The image that a company has in front of its public is very valuable: a good reputation can always help increase sales, while a negative view of people can harm the results of any business, regardless of its size or market segment.
There are people who, before buying any product or acquiring a service, make a point of investigating its reputation on the internet, discovering its details, advantages and even seeing comparisons with the competition's solutions.
Share of voice (SOV) Understand what it is and how to measure it
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