Google begins testing ads in AI-powered reports

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At Google Marketing Live 2024, Google announced a new feature that will allow existing Search, Performance Max, and Shopping campaigns to automatically appear in Google’s AI reports . This new feature includes listing ads in AI reports that can appear at the top of search results for complex queries.

How this feature works is that if an ad is relevant to both the search query and AI Overviews, it can appear within that overview in the "sponsored" section. Advertisers don't need to take any further action, as existing panama mobile database campaigns in Search, Performance Max, and Shopping sections can automatically be eligible to participate in this new feature.

This innovation represents another step from Google towards connecting advertising campaigns with AI and delivering relevant results to users based on their queries. This could provide advertisers with another way to reach their target customers and improve the performance of their advertising campaigns.

Meta adds improved AI tools for ads
Meta has improved its generative AI tools for ad creation, with improved text and image generation, the ability to easily expand creative, a centralized collection of AI tools within Ads Manager, and more.

Whether you manage PPC campaigns for yourself or for clients, keeping up with the latest trends in this dynamic industry is key to success. We hope this overview has helped you stay on top of the latest trends and provided you with valuable insights to optimize your PPC campaigns.Google begins testing ads in AI-powered reports
At Google Marketing Live 2024, Google announced a new feature that will allow existing Search, Performance Max, and Shopping campaigns to automatically appear in Google’s AI reports . This new feature includes listing ads in AI reports that can appear at the top of search results for complex queries.

How this feature works is that if an ad is relevant to both the search query and AI Overviews, it can appear within that overview in the "sponsored" section. Advertisers don't need to take any further action, as existing campaigns in Search, Performance Max, and Shopping sections can automatically be eligible to participate in this new feature.

This innovation represents another step from Google towards connecting advertising campaigns with AI and delivering relevant results to users based on their queries. This could provide advertisers with another way to reach their target customers and improve the performance of their advertising campaigns.

Meta adds improved AI tools for ads
Meta has improved its generative AI tools for ad creation, with improved text and image generation, the ability to easily expand creative, a centralized collection of AI tools within Ads Manager, and more.

Whether you manage PPC campaigns for yourself or for clients, keeping up with the latest trends in this dynamic industry is key to success. We hope this overview has helped you stay on top of the latest trends and provided you with valuable insights to optimize your PPC campaigns.