In case you have built an HTML sitemap manually, update that sitemap after changing the site structure. In the more likely case, you have an XML sitemap , resubmit it to Google Search Console.
Some outdated articles you might be able to update and republish to make them relevant again. If an article is outdated but no one reads it anyway, you might choose to get rid of it completely. This can be a great way to clean up your site.
What you should know in this case is that you shouldn’t just jamaica mobile database delete the page or post. If Google can’t find the page, it serves your users a 404 error page. Both the search engine and your visitors will see this error message saying that the page doesn’t exist, which is a bad experience and, therefore, bad for your SEO.
Be smart! You need to properly redirect the URL of the page you are deleting, so your users and Google land on a different page that is relevant to them. This can even improve your SEO!
Avoid cannibalism
Your website is about a specific topic, which can be quite broad or quite specific. As you add content, you should be aware of cannibalization . If you are optimizing articles for very similar keywords, you will cannibalize your own chances of ranking in Google. If you optimize different articles for similar key terms, you will be competing with yourself, which will cause both pages to rank lower.