5 common mistakes people make when setting up Facebook ads

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Thinking of running Facebook ads to promote your product or service? Do you want to save more on the budget and prevent unnecessary leaks of the marketing budget? Wondering what are the common mistakes people make when setting up Facebook ads?

Facebook advertising is still a very high-quality and affordable way to attract new clients, but only if the advertising is set up appropriately. Specifically, it is necessary to optimize Facebook ads , but also the entire advertising strategy - in order to get the best results for minimal financial investment.

Unfortunately, a large number of people make mistakes when setting up Facebook ads, wasting their budget and never taking advantage of the potential that is offered. In order to prevent this and achieve great results through Facebook advertising, we have singled out 5 common mistakes that individuals make when setting up Facebook ads . Here's what to avoid doing when running a Facebook campaign:



Focusing on sales in the first ad
One of the basic rules of successful sales is: do not immediately sell your products or services to the client. Namely, customers do not like an intrusive attitude and regardless of the fact that you may be able to offer a top-notch product – the fact is that direct sales will generally result in very poor results. So, the idea is not to sell the product immediately – but to seduce the customer with various techniques and ideas and gradually interest him in what we offer.

In order to make a sale, you must first provide the customer with some value . In particular, you can give him something for free - and that's actually a good basis for the first ad. Only after that you can gradually focus on selling products or services, and with such an approach the results should not be lacking.



Giving importance to cost per lead, instead of revenue per lead
Cost per Lead is a metric that many individuals working with Facebook ads focus on. This is not surprising at all, since this figure reveals how many new customers we bring to the desired pages through ads, or rather, how much the customers we bring in are costing us . While this figure is important and shows us how successfully we are managing our advertising budget, we need to look at it in a more comprehensive way.

The idea of ​​advertising is to bring new users to our business who will spend with us, while making a certain amount of profit. Of course, the cost of the product/service, as well as the cost of advertising, must be included in america number list that calculation - and in the end we get a figure of how much profit we actually make by bringing in one new user. So, the metric we should monitor is not Cost per Lead, but Earnings per Lead (earnings per brought client).



Too many ads with too little budget
The whole idea of ​​optimizing Facebook advertising is to test different ad combinations and keep only the best ones. However, it is necessary to pay attention to the breadth of advertising. Namely, the marketing budget is almost always set too low. Companies have a hard time allocating money for advertising, even though this money is actually the driver of the business.

When testing ads, you can create multiple variations and waste money on multiple sides, but over time you should reduce this. Namely, Facebook gives priority to ads with larger budgets , and a certain number of ad impressions are needed on a weekly basis for it to reach its maximum capacity. Another important thing when placing many ads is that you will not be able to monitor what is happening with your ads, so you will waste money that you could invest more wisely. The final conclusion – do not invest a small budget in many ads, but reduce the number of ads and direct your budget to those ads that you have decided to leave .



Different interests of people in the same ad sets
To make it easier to manage your ads, Facebook has come up with ad sets. This is basically the idea behind aggregating multiple different ads into the same set (with the same interests). While sets are a great way to manage your Facebook campaigns more easily, you should be careful about how you use them. Sometimes, you need to 'break' your sets into multiple parts to achieve optimal results .

It is certainly wise not to create broad sets with many people's interests. This will make it difficult for you to clearly distinguish which people's interests bring good results and which ones fail. So, create multiple sets with people of different interests. This way, you will always know which people's interests match the products/services you offer on the market.



Leaving ads to 'spin' on their own
Setting up a Facebook ad should be the first, but not the last, step you take when launching a Facebook campaign. Unfortunately, a lot of people do just that - they set up ads on Facebook, set a duration and budget, and let the ads auto-deliver to the audience they've defined. Thus, they lose a large part of their budget, because the activity after placing the ad is actually the most important factor in the success of a campaign.

It is necessary to periodically look at what is happening with your ads and how they have reached the target audience. Weak ads should be eliminated , and quality ones that have a large reach and do not consume a lot of budget should be left and further invested in. It is also interesting that a large number of people create new ads every now and then, instead of focusing on improving the existing ones. Optimizing existing ads often turns out to be a better choice because you are only adding quality to what you have previously created.



Conclusion
Above we have listed a few of the most significant mistakes that people make when launching Facebook advertising campaigns. Of course, there are more mistakes because there is a huge lack of knowledge in the field of Facebook advertising. Many people think that setting up Facebook ads is a piece of cake and that they can do it themselves. What they don't realize is that they are losing large amounts of money, precisely because of their lack of knowledge and experience.

If you feel you need help setting up Facebook ads, the RedBrick team is at your disposal. We have a track record of successfully running Facebook campaigns that have brought our clients great business results. All you need to do is fill in the fields below, and we will do our best to turn your ideas into success.