The planned joint venture between SRG, Swisscom and Ringier has the media industry on tenterhooks. Shortly before Doris Leuthard announces her decision on whether this, by far the largest advertising pool in the country, can be launched, the waves are getting higher and higher. Highly paid lobbyists from both sides are throwing mexico rcs data everything into the field to secure victory. It would therefore be sensible to view this project with a little prudence. For example, by looking at neighboring countries.
In Germany, the dual media system came into being because the public broadcasters were deliberately restricted in the area of advertising. ARD and ZDF are not allowed to broadcast advertising after 8 p.m., which formed the essential basis for the emergence of a relevant private TV landscape.
In Switzerland, such an approach would be absurd, and has recently been fuelled by publishers' calls for a total SRG advertising ban. In such a case, the millions in advertising would not flow into the sclerotic private TV channels, but into the foreign private channels with the highest reach in Switzerland. This measure would therefore be a grotesque own goal and should not even be seriously considered. The SRG must therefore continue to have more generous advertising regulations than ARD and ZDF.