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Activation layer The role of the activation layer is to transform the data collected by the intelligence layer into an experience for each potential customer. By identifying which accounts are actively browsing k websites or researching related products, the team can deliver relevant information and calls to action to the right people when customer intentions and interests are highest. For example, k can trigger targeted advertising to be displayed to the target account and then link to a personalized microsite to communicate directly with the specific application scenario of the account.The tools used in this layer include: i (Personalized website experience, China benchmark products are unknown) k (End-to-end China benchmark products such as Zhiqu Baichuan, Jingshuo, Huoyanyun, etc.



Precision workplace delivery, China benchmark products such jamaica phone number as Maimai) The high requirements for automation in this layer determine: k can ensure seamless integration of marketing and sales processes through tools. Automated workflows such as dynamic content generation, triggered emails and intelligent recommendation systems can efficiently manage a large number of personalized marketing activities while maintaining the quality of each interaction; ) Engagement layer This layer is the channel for delivering activation content. k tightly integrates its plans with the sales team so that activation can be implemented through both the team (outbound calls) and the online team (traffic diversion).



The tools used in this layer include: (Sales automation, China benchmark products such as SalesEasy, FunShare, etc.) k (Personalized gift giving, customer experience management, China benchmark products are unknown) ikI The high requirements for teamwork in this layer determine: k's sales and marketing teams can work closely together to form a "one team" culture.The marketing team is responsible for creating compelling content and experiences, while the sales team establishes in-depth conversations with customers based on these contents. Both parties share intelligence and jointly develop strategies to ensure that marketing activities can effectively convert into sales opportunities.