Destination managers who waste a lot of energy and money trying to become better known confuse cause and effect: successful destinations are known primarily because they have built up a high level of attractiveness through special services. For tourist destinations, which without exception operate in saturated markets, increasing their greece rcs data own desirability is the formula for success. To do this, they need larger budgets and efforts in developing offers that score higher on the attractiveness scale than those of the competition. For places that want to become successful destination brands, there is no way around strategically planned product development. No glossy brochure can hide this.
He illustrates his thesis with an example text: "The Federal Council has denied that there is a threat of increased financial requirements in the long term, primarily due to demographic aging." Ambiguity dominates this formulation: Is the demographics aging? Is the increased requirements looming like a thunderstorm? If the Federal Council "does not deny" it, is it now yes or no? According to Hasler, CLEAR language - not easy language - is needed above all.
Conclusion: Simple, clear language should never distort the content, even if the wording should be adapted to the audience. Simplifying without distortion and expressing oneself clearly is and remains an art. I quote Ralph Waldo Emerson: "It is a sign of high learning to say the greatest things in the simplest way."